Square-Enix pulls disgusting filthy insulting Hitman ad campaign
Posted: 06 Dec 2012, 00:33
You should read the full story gamesindustry.bizPublisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued
Square-Enix has issued a statement explaining the app's disappearance.
"Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends," the statement reads. "Those hits would only be viewable by the recipient, and could only be sent to people who were confirmed friends.
"We were wide of the mark with the app, and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we've now done.
"We're sorry for any offense caused by this."
Original story
Square-Enix has immersed itself in negative publicity over the Hitman series once again with a Facebook campaign which invited users to put a "hit" on their Facebook friends.
The campaign asked fans to pick a derogatory feature to "identify" the victim by, including "small breasts, ginger hair or a small penis" - an insult which was then read out over a video in which Agent 47 was seen preparing a sniper rifle and firing a single shot after studying the Facebook profile video of the target.
The campaign, by "BAFTA winning creative agency Ralph," has now been pulled, after less than four hours.
Imbeciles.
